I’m crazy about coconuts. For the previous two years I had the pleasure of heading up the creative team at Vita Coco, the fastest growing beverage brand in the UK. During this time I brought fresh ideas to invigorate and grow the brand and created a strong creative team.
This insider knowledge helps me to understand what challenger brands need because I've lived through it. This puts me in place to be the perfect creative collaborator for food and drink start-ups.
This is supported with a decade of experience as both a graphic artist and creative designer working agency side on a wide variety of projects that ranged from big name FMCG brands right down to highly creative small business start-ups.